July 17, 2007

Who needs the Kwik-E-Mart?

As part of the promotion for the Simpsons Movie, about 12 7-11 stores have been converted into Kwik-E-Marts, the mythical convenience store from the show. Since there is one in New York City, and I happen to be there right now for my friend's wedding, I made a point to go out to the Port Authority Bus Terminal to check out the Kwik-E-Mart.

They have a lot of merchandising going on, and many limited-edition items for sale. The most interesting are the Squishy-labeled Slurpees and the Buzz Cola and crazy pink sprinkle doughnuts. Those doughnuts are huge: a box of six comes in a box that would be a dozen doughnuts anywhere else. I had one and could not believe how huge the things were. The Buzz Cola is a regular type of Cola in the Coca-Cola mode, but I don't know who actually manufactures it. I'm sure they are making a killing though: the place was packed with people taking pictures and buying up the Simpsons-related stuff.

I particularly liked the Jasper poster on the Ice Bag freezer (note the "Jasper Extra" sign), and there are also interesting Giant Pez Dispensers, but I couldn't bring myself to buy one. Not only can I not cart something like that back to Tokyo, where would I put it??

There is also a Kwik-E-Mart in Dallas, TX, so I'll try to get some pictures of that when I head over there tomorrow before getting on the plane back to Tokyo.

Also, please note an appropriate usage of donuts here, unlike what I often see in Japan, where donuts are made out of strange and unusual things. (Well, not that strange, but still, frosting or at least sugar should be required!)



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