I was very interested to see Street Fighter start a collaboration with Sleek Haircare, mostly because they had a very interesting marketing campaign. They used famous Street Fighter Cosplayers who took pictures of themselves in cosplay with the Shampoo.

I think this is really interesting – I guess that is what new marketing is now. They took the time to find people that are related to what they want to advertise, and worked with them to do some coordinated posting and advertising. I thought it was creative and fun.

Anyway, it worked on me, I bought one. I’ll put some of the images from Twitter here along with links to the original tweet since Twitter broke Tweet embedding.

https://x.com/manyo_chill/status/1911205772593385728

https://x.com/Hiro_and_Hiro_/status/1910647293843562878

https://x.com/mkdd_cos/status/1910618852821782758

https://x.com/Souu_cos/status/1910460368679559419

https://x.com/protein_anko/status/1910286682446078142

https://x.com/mochiyo_mochi52/status/1912632689708154909

https://x.com/watara1__/status/1912448784606663023

https://x.com/amh_cos/status/1912340893631426809

https://x.com/otonashi_erina/status/1912128785232892230

https://x.com/MitsuMEeee/status/1912431668184641867

https://x.com/ramichiyan/status/1911334808183349639